BENEFITS OF THE BEST WHY
Every company has different needs, but the benefits of what The Best Why can deliver are universal.
Below is a high-level overview of what we can do for your company, its employees, customers, and its future.
CLARITY OF MESSAGE
Using stories, the core of our work is to help you rediscover why your company exists, its mission and the value you offer to your customers. No matter how long you’ve been in business, we take you through steps to improve the clarity of your message. Once your message is clear, many other challenges begin to ease.
We help define the full breadth of a customer base. Sure, the folks to whom you sell directly are your customers, but what about those further down the line that experience and benefit from your company’s output? Think about this… Intel never once sold a microprocessor directly to an end-user, yet every user of a PC, knows who Intel is. Do your end-users know your story?
When your employees understand how and why their work matters, they will be happier, more productive and devote greater attention to quality. Study after study has shown how employees value appreciation and meaning over income and benefits. Every one of your employees should be able to tell your company story. Can yours?
A story is only as effective as its ability to resonate with an audience. Once you know what you want to say, it must then be guided to meet every audience where they are. This task is impossible without clear, well researched and defined audiences. Audiences are NOT "personas." Audiences are constantly shifting, so these definitions need to be reviewed on a regular basis.
Are your shareholders invested in your story, or do they simply view your stock as just another “instrument” in their portfolio? Shareholders who understand why your company matters are more likely to be long-term holders of your stock. Sure your fundamentals are important, but once you make your story and mission as prevalent as your EBITA, shareholders begin to transform from investors in your stock to disciples of your purpose.
You have both direct contact with, and control of your employees, but what about your partners? From external agencies to reps, dealers and retailers, you have a large collection of people representing the story of your company. It is vitally important each and every partner adhere to the same clarity of message as established for your employees. We provide the tools and resources to keep all your partners aligned with your message, your cause and interests.
When you bring new employees onboard, you gain the benefits of their experience, but how much attention do you give to exposing them to the story, meaning, and culture of your company? We create programs which will have new employees aligned with your company ideals, as quickly as they learn which floor has the best coffee.
We dedicate a portion of our time to helping not-for-profit organizations, using the very same tools and techniques used with our for-profit clients. If you run a non-profit and feel you could benefit from what The Best Why has to offer, please reach out. We only charge expenses for our non-profit clients. Our time is our contribution to your cause.