This situation presents every one of us with a tremendous leadership opportunity. So, here's the question... do you have the guts to "Dar...

A new video series launches today. I'm committing to a video every day until they let us out.

We spent a lot of time developing customer personas and profiles, but think about this... are the circumstances surrounding those custome...

Do you really need to create specific content for every one of your defined audiences?

I will be posting a video on this topic next week, but for now think about how often you have a single crowd made up of multiple audience...

Knowing who your customer is seems like a simple thing to figure out. However, additional details and opportunities often lie beyond the ...