60 Seconds of Truth

A new video series launches today. I'm committing to a video every day until they let us out.

Customer Circumstances

We spent a lot of time developing customer personas and profiles, but think about this... are the circumstances surrounding those...

A Single Message

Do you really need to create specific content for every one of your defined audiences?

Multifaceted Messaging

I will be posting a video on this topic next week, but for now think about how often you have a single crowd made up of multiple...

Who Is Your Customer... Really?

Knowing who your customer is seems like a simple thing to figure out. However, additional details and opportunities often lie beyond the...