AUDIENCE CONNECTION
People who have something to sell have something to say, and make no mistake, we are all selling something. From for-profit companies selling products and services, to not-for-profits and politicians selling ideas, to your teenager trying to sell you a story about how where they are going isn’t really a party. We all think we know what we need to say to make our case.
The problem is, we are often wrong.
The presentation above was given to a group of Lehigh University Alumni, but the information is universally applicable. If any of it resonates with you, reach out... we can help!
WHAT IS THE BEST WHY?
We help companies tell their stories and rediscover:
• Who they are
• Why they exist
• What they mean to their customers
Here's the story.
In the modern age, companies know a lot about customers, but we've lost the personal, intimate human connections that create devoted, life-long relationships. The result... most customers know little to nothing about the companies from whom they buy.
The Best Why was created to help companies transform regular customers into enthusiastic influencers through true stories of struggle, triumph and the shared human experience.
We are not a creative, communications nor a PR agency.
We play the role of a catalyst - making all the things you already do, work better.
