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AUDIENCE CONNECTION
People who have something to sell have something to say, and make no mistake, we are all selling something. From for-profit companies selling products and services, to not-for-profits and politicians selling ideas, to your teenager trying to sell you a story about how where they are going isn’t really a party. We all think we know what we need to say to make our case.
The problem is, we are often wrong.
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The presentation above was given to a group of Lehigh University Alumni, but the information is universally applicable. If any of it resonates with you, reach out... we can help!
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WHAT IS THE BEST WHY?
We help companies tell their stories and rediscover:
• Who they are
• Why they exist
• What they mean to their customers
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Here's the story.
In the modern age, companies know a lot about customers, but we've lost the personal, intimate human connections that create devoted, life-long relationships. The result... most customers know little to nothing about the companies from whom they buy.
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The Best Why was created to help companies transform regular customers into enthusiastic influencers through true stories of struggle, triumph and the shared human experience.
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We are not a creative, communications nor a PR agency.
We play the role of a catalyst - making all the things you already do, work better.
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